About Us

About Us

Our Mission

Simplify Sales. Amplify Performance.
Hiring and training salespeople is harder than ever. Most businesses fail not because their products are weak, but because they lack the right data and feedback to sell effectively.
That’s why we built XXELL — to transform the way teams sell by combining AI-driven coaching, meeting intelligence, and market insights into one seamless platform.
Our mission is clear:
Help every sales rep perform like your top performer — without extra workload or guesswork.

The Team

Meet the Founders
Lee Teng - CEO Xxell
Lee Teng

CEO & Co-Founder

15+ years in B2B business development. Exited co-founder of Aliments. Passionate about empowering SMEs with smarter sales tools.

Rex Ong - CTO Xxell.ai
Rex Ong

CTO & Co-Founder

10 years in enterprise mobile app solutions. Expert in scalable software and AI integration.

Nick Leong - Head of Product Xxell.ai
Nick Liong

Head of Product

Former founding member of Kewdoo and SEA Group. Skilled in product innovation and real-world problem solving.

The Xxell Difference

AI Coaching

Personalized pre- and post-meeting guidance helps reps communicate with confidence.

Market Intelligence

Get real-time insights into customer pain points and competitor movements.

Performance Analytics

Understand what works in your team and scale success across your organization.

Our Vision

We’re here to help businesses stay ahead — one conversation at a time.
It’s not about having the right opportunities — it’s about handling opportunities right.

Join the next generation of AI-powered sales teams with XXELL.
Start your journey today.

Get Started

Book a Demo

Give us a call or fill in the form below and we will contact you. We endeavor to answer all inquiries within 24 hours on business days.
+6017 831 6168





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